What Causes Fading and How Window Film Can Help

Whether you are moving into a new home, or have just remodeled your existing home you, want to have everything just the way you dreamed it: new or refinished hardwood floors, fresh paint on the walls, comfy furniture that the kids or the dog haven’t “broken in” yet.

What you may not have thought about, unless it’s the reason for the remodel, is how the sun’s rays will take its toll by way of fading and ultimately wreak havoc on all those shiny, spotless and comfy things you carefully curated.

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Your household furnishings will fade, but why? And can it be stopped? 

Let’s look at the causes of fading:

1. ULTRAVIOLET LIGHT RAYS: The single greatest cause of fading is Ultraviolet (UV) Light Rays, contributing to 40% of the overall damage. UV light is an electromagnetic radiation with a wavelength shorter than visible light but longer than X-rays. UV is invisible to the naked eye and is an aggressive short-length wave that can bounce off objects and bend around corners.

When it comes to your household furnishings, UV rays can break down the chemical bonds that hold together colors in fabrics and stains. This fades the colors resulting in a bleaching effect.

UV light is always present, wherever natural light is found. It’s not just direct sunlight during the summer months you need to worry about. During the winter months, when the sun is low in the sky, as well as overcast and cloudy days, UV light is still doing it’s damage.

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FADING DAMAGE; THE ORIGINAL COLOR IS THE DARKER AREA WHERE AN AREA RUG COVERED THE FLOOR.

2. VISIBLE LIGHT: Just the fact that there is visible light shining on your hardwood floor, or cherished piece of artwork will cause 25% of all fading damage. If you are a natural light lover, you may want to rethink having all your curtains and shades open all the time.

3. HEAT: Another big factor, and another 25% cause of fading is heat. Specifically solar heat (heat from the sun). The heat pouring in through your glass is literally baking your hardwood floor, your wooden window frames, and wooden window blinds into a dried-out crisp.

4. TYPES OF MATERIALS/MISCELLANEOUS: If you have been doing the math thus far, you will have figured out we are up to 90%. The remaining 10% cause of fading in your home depends on the quality of the fabrics, dyes, type of wood in flooring/cabinets and also varnishes and stains, etc. your furnishings are made from. Basically, some things will dry out, bleach out, and fade away more quickly than others.

Concerned? Worried that you just remodeled your home and in 5 years everything will be ruined, again?

Don’t fret, it’s okay. There is a solution to help S….L….O….W down the causes of fading. Window film will significantly REDUCE the factors of fading. All of the films that SOLAR AUTHORITY WINDOW FILM carries have 99% Ultraviolet Light Protection. That means, even with the lightest tinted film we carry, you will reduce your fading from the windows treated with our film by 40%!

In addition, most of our line of films block a significant portion of the visible light (25% the cause of fading) and reduce the heat in wide ranges as well (an additional 25% the cause of fading). Add up all these factors getting reduced and you will have an enormous reduction to your fading over the years. 

The application of window film will buy your home’s furnishings valuable time and preserve the life of your home, and as well as your wallet!